It would appear the Phoenix Coyotes are now, officially, on life support. Not on the ice, but off it.
The deal in the desert is as troubled as it was six months ago and once again, the NHL has called upon Winnipeg to pick up a franchise that never should have left the city in the first place. Unless there is some sort of miracle — and it appears at this stage that it would indeed be a miracle — the NHL is probably going to try and find a new home for a franchise that has been a financial failure for more than 15 years. That home is, more than likely, Winnipeg.
The ownership in the ‘Peg is ready to negotiate and the league probably has no choice. The optics are dreadful (frankly, Bettman should resign if he has to re-locate this team to its original home) and by moving back to a city that it left a decade and a half ago, the NHL is admitting that expansion into those non-traditional U.S. markets was an abject failure.
Be sure, Phoenix isn’t the only failure. Atlanta, Florida, Columbus and Nashville are all struggling. Dallas’s ownership situation is a mess. St. Louis is looking for a new ownership arrangement. Colorado doesn’t sell enough tickets anymore. Tampa has a great owner, but a lot of empty seats. And the Islanders are just a money pit. From a competitive standpoint, the NHL has the best hockey league on the planet. From a business perspective, the NHL is a mess.
Barring a miracle, it seems pretty clear that despite its own wishes, the NHL has only two alternatives — continue to own the team in Phoenix, a team that will lose about $30 million this season, or sell it to a very rich man representing Winnipeg.
Both options are not ideal from the league’s point of view. If the move to Winnipeg seemed like a good idea, it would have been done last year. Now, however, it might be the only idea.
Here in Winnipeg, we’ll just sit back and wait for the announcement. It’s an announcement that some well-connected folks in Toronto believe is inevitable.
And wouldn’t it be fun if Phoenix’s last game was a 4-1 loss to the Detroit Red Wings in Game 6 of the opening round of the playoffs?